Making a website with excellent quality content and using your name or business as the domain name is very helpful. Be sure to add legitimate information a reader or client will find truly valuable. Also, update the site with new content frequently. I highly recommend WordPress and many free or very low-cost templates.
2. Be Active On LinkedIn
For business connections, nothing beats LinkedIn. As with any social media site, completely fill out the profile and make sure you include web site links in your contact information. An additional online reputation management tip: customize your URL with your name or business.
3. Create a Wikipedia Article
A Wikipedia article is extremely useful and since it is highly valued by search engines, it will usually rank on the top of the first page of Google and thus is a powerful online reputation management tip.
Creating one can be problematic, however. The entry must be truly noteworthy backed-up with real and verifiable sources. One approach is to focus on major recognizable accomplishments that can be documented, such as lectures, awards and articles published.
Note that your article could be taken down by administrators or other editors/readers if your achievements are not substantiated. Be aware that if negative articles just came out, you could be “adding fuel to the fire” by creating additional unwanted attention as well.
Writing a blog is probably one of the best solutions. Posting instructive and engaging articles weekly or very frequently is crucial. It is best to use a catchy title, have good images (don’t swipe it: purchase it or use a Creative Commons image), use headings to break the piece down into easy-to-read sections, and insert one or two links back to your site.
Attempt to Remove Negative Links
Removing the negative post, link, image or blog post is possible but frankly, however, it’s usually extremely difficult to delete content once something has been published. Politely contact the author or webmaster and professionally state your case and request the item to be removed. Be sensitive that you don’t want to open a “hornet’s nest” by reaching out to the author, however. There might be options that an online reputation management specialist might have, such as reaching out to Google too.
Create a YouTube Video
YouTube and videos are extremely powerful ways to repair an online reputation. Create one that focuses on you and the positive things you do. Keep it brief and as professional as possible, and offer useful information. Using your smartphone could be fine so long as your are authentic or provide great content.
Make a Presence on Industry Platforms
Follow and identify good, interesting and useful platforms specific for your industry, and add your online presence there. Be sure fill out all the profile information, including links to your site and blog, your photo, and links for key articles.
Write a Whitepaper
You are an expert in your field—whether it be mortgage backed securities, rental properties in the Hamptons, or contemporary emerging art galleries in Chelsea. Create a detailed whitepaper or thoroughly written informative document on a topic of your choosing, and then post it to a well regarded site.
Get on Relevant Blogs
Follow and good, interesting and useful blogs and online sites for your industry, and add your online presence there.
Join Alumni Groups
Add yourself to undergraduate or graduate schools alumni sites. Usually, sites with “.edu” domain extensions are ranked highly by Google.
Update Your Web Site with Meta Tags Title and Descriptions
Be sure your web site is optimized, ideally for the negative term. This could be complicated and might involve an SEO or ORM expert but make sure your name or your company is included in the title metatags of some of your pages. The page’s Title is the link that Google displays when searching for you, and without it set up properly, the good information about you won’t be found.
Be Active On Facebook
Be very active on social media sites such as Facebook by posting good content. These should not be purely promotional but should be geared to engage with your friends. Add images, ask questions, and comment on other’s post at least once a day.
Google is using cues from social media engagement more and more so after Facebook, Twitter is an excellent online reputation management tip. Gain good followers, put out helpful information, and link back to your site. Tweet consistently several times a day.
Write a Guest Blog
Writing an article or blog post as a guest can be a very helpful but not as much as in the past—be sure to work only with blogs and ones focused on your industry . Start by following blogs and topics that are appealing or relate to your business and eventually pitch them an idea for a blog topic. This is a great way to get links back to your site.
Build Links to Your Site
Links pointing to your web site help drive traffic and shows search engines such as Google that you are a noteworthy, good site, thus helping your ranking. Developing a good linking strategy can be extremely time consuming but is worth it. Never buy links: as Google continues to weed out bad links, you’ll quickly get blacklisted and ruin your reputation further.