No sales people here--just ethical, effective and transparent ways to help repair your online reputation. For individuals, professionals, CEOs and companies.

Boutique Online Reputation Management and Repair Specialist

Online Reputation Brand Building

Social media, content creation and search engine optimization all are used to build an excellent online presence to help drive traffic and generate sales.

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Online Reputation Repair

The best web repair approach is to create excellent, engaging but targeted content, focused on you and your business. However, occasionally, it is possible to delete negative items.

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95% Success Rate

Testimonials from actual clients speak for themselves. We've helped those in finance, law, art, and small businesses move negative links down in about 95% of the time.

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Interviewed by

Online Reputation Management Interview New York Times Recover Reputation
Online Reputation Management Interview WGN Tribune Recover Reputation
Recover Reputation

Why Online Reputation Management Matters to Your Business.

The Internet is the new first impression. People don’t ask for references anymore, they search Google. Negative search results damage your life and business in the click of a mouse. Nearly as important, having no reputation drives clients to competitors. You CAN change your search results.

Online reputation management and repair controls everything about you or your business online, including websites, blog posts, social media, videos and images. A good reputation shows that you are an expert in your field, and this means business–resulting in more site traffic and more sales.

I Help With:

New York Times articles
YouTube videos
Newspaper articles
Personal or business blog posts
Avvo and law sites
Review sites

Industries Covered:

Hedge Funds
New Employees
PR Agencies

What Clients, CEOs, Professionals and Companies Say:

How We Help Repair or Build Your Online Reputation


Delete negative, misleading, inaccurate and damaging content, from sites such as, images, and others if possible.

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Push down damaging content such as lies, rumors, or other hurtful material from showing up in your search results.

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Create a strong online presence using excellent content creation, targeted social media, and search engine optimization.

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Online Reputation Management Repair: Actual After, Recover Reputation

95% Success

A boutique firm at the forefront of repairing, improving and protecting the online reputations of our clients with a 95% success rate in moving down negative links.

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A typical project might include hundreds of updates, site creations, article publishing, etc.--all done here in New York.

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I only take on projects I feel can be successfully completed. There is no cookie-cutter approach. Rather, I carefully review and analyze each case.

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Reach out for a customized evaluation and proposal.


One negative article is costly

Return on Investment (ROI)

Since each case is unique, we don't believe in a "one price fits all" solution.  Instead, each issue is carefully considered, evaluated and researched.

As a result, costs can vary widely depending on the issue--from several hundred dollars at the low end to thousands per month for an advanced removal problem.  Most cases take about six months.

Basic: $2,000+ per month

Advanced: $5,000+ per month

One Time "Jump Start": $2,000+

Reach out for a customized evaluation and proposal.

One single negative online review can cost the average business an average loss of 30 customers (Convergys Corp. Study), and 80% of users said that negative online information made them change their mind about a purchase.

Typical Scenario:

If your average sale is $10,000, multiply number of lost customers per negative link, or 30 = lost revenue is $300,000.

15 Online Reputation Management Tips

See Related Article: Calculating the Value of Online Reputation Management

Here are some top 15online reputation management tips to help build, boost or repair a web presence for professionals, CEOs and companies.

The tips range from three main areas: content creation, social media, and search engine optimization (SEO).

Some can be accomplished by dedicating time and a varying degree of effort; others do need the assistance of a professional.

Remember, however, that online reputation management is usually a long term process, and could take about six months or more to complete, requiring about two or four hundred hours of consistent work or two to three hours per day.

1. Create A Website Using Your Name as Domain

Making a website with excellent quality content and using your name or business as the domain name is very helpful. Be sure to add legitimate information a reader or client will find truly valuable. Also, update the site with new content frequently. I highly recommend WordPress and many free or very low-cost templates.

2. Be Active On LinkedIn

For business connections, nothing beats LinkedIn.  As with any social media site, completely fill out the profile and make sure you include web site links in your contact information.  An additional online reputation management tip: customize your URL with your name or business.

3. Create a Wikipedia Article

A Wikipedia article is extremely useful and since it is highly valued by search engines, it will usually rank on the top of the first page of Google and thus is a powerful online reputation management tip.

Creating one can be problematic, however. The entry must be truly noteworthy backed-up with real and verifiable sources.  One approach is to focus on major recognizable accomplishments that can be documented, such as lectures, awards and articles published.  

Note that your article could be taken down by administrators or other editors/readers if your achievements are not substantiated. Be aware that if negative articles just came out, you could be “adding fuel to the fire” by creating additional unwanted attention as well.

4. Write Blogs

Writing a blog is probably one of the best solutions. Posting instructive and engaging articles weekly or very frequently is crucial.  It is best to use a catchy title, have good images (don’t swipe it: purchase it or use a Creative Commons image), use headings to break the piece down into easy-to-read sections, and insert one or two links back to your site.

5. Attempt to Remove Negative Links

Removing the negative post, link, image or blog post is possible but frankly, however, it’s usually extremely difficult to delete content once something has been published.  Politely contact the author or webmaster and professionally state your case and request the item to be removed.  Be sensitive that you don’t want to open a “hornet’s nest” by reaching out to the author, however. There might be options that an online reputation management specialist might have, such as reaching out to Google too.

6. Create a YouTube Video

YouTube and videos are extremely powerful ways to repair an online reputation.  Create one that focuses on you and the positive things you do.  Keep it brief and as professional as possible, and offer useful information. Using your smartphone could be fine so long as your are authentic or provide great content.

7. Make a Presence on Industry Platforms

Follow and identify good, interesting and useful platforms specific for your industry, and add your online presence there. Be sure fill out all the profile information, including links to your site and blog, your photo, and links for key articles.

8. Write a Whitepaper

You are an expert in your field—whether it be mortgage backed securities, rental properties in the Hamptons, or contemporary emerging art galleries in Chelsea.  Create a detailed whitepaper or thoroughly written informative document on a topic of your choosing, and then post it to a well regarded site.

9. Get on Relevant Blogs

Follow and good, interesting and useful blogs and online sites for your industry, and add your online presence there.

10. Join Alumni Groups

Add yourself to undergraduate or graduate schools alumni sites. Usually, sites with ".edu" domain extensions are ranked highly by Google.

11. Update Your Web Site with Meta Tags Title and Descriptions

Be sure your web site is optimized, ideally for the negative term.  This could be complicated and might involve an SEO or ORM expert but make sure your name or your company is included in the title metatags of some of your pages.  The page’s Title is the link that Google displays when searching for you, and without it set up properly, the good information about you won’t be found.

12. Be Active On Facebook

Be very active on social media sites such as Facebook by posting good content.  These should not be purely promotional but should be geared to engage with your friends.  Add images, ask questions, and comment on other’s post at least once a day.

13. Tweet Daily

Google is using cues from social media engagement more and more so after Facebook, Twitter is an excellent online reputation management tip.  Gain good followers, put out helpful information, and link back to your site.  Tweet consistently several times a day.

14. Write a Guest Blog

Writing an article or blog post as a guest can be a very helpful but not as much as in the past—be sure to work only with blogs and ones focused on your industry .  Start by following blogs and topics that are appealing or relate to your business and eventually pitch them an idea for a blog topic. This is a great way to get links back to your site.

15. Build Links to Your Site

Links pointing to your web site help drive traffic and shows search engines such as Google that you are a noteworthy, good site, thus helping your ranking. Developing a good linking strategy can be extremely time consuming but is worth it.  Never buy links: as Google continues to weed out bad links, you’ll quickly get blacklisted and ruin your reputation further.

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