See Related article: Calculating the Value of Online Reputation Management
The tips range from three main areas: content creation, social media and search engine optimization (SEO).
Some can be accomplished by devoting time and a varying degree of effort, others need the help of a professional.
Remember, however, that online reputation management is usually a long-term process, and could take about six months or more, and that requires two or four hundred hours of consistent work or two to three hours a day.
1. Create a website using your name as a domain
Create a website with excellent quality content and use your name or business as the domain name is very useful. Be sure to add legitimate information from a reader or customer will find it really valuable. Also, update the site with new content frequently. I highly recommend WordPress and lots of free templates or very low cost.
2. Be active on LinkedIn
For business relationships, nothing beats LinkedIn As with any social media site, completely fill out the profile and make sure to include website links in your contact details. Personalize your URL with your name or business.
3. Create an article from Wikipedia
A Wikipedia article is extremely useful and as it is highly appreciated by search engines, it will usually rank on the top of the first page of Google and so is a powerful management point of online reputation.
Creating one can be problematic, however. The input must be truly remarkable, associated with real and verifiable sources. One approach is to focus on recognized major achievements that can be documented, such as conferences, awards and published articles.
Note that your article could be taken by administrators or other editors / readers if your achievements are unfounded. Know that if negative items have just come out, you might be “adding fuel to the fire” by creating additional unwanted attention as well.
4. Write a blog
.. Writing a blog is probably one of the best solutions and instructive posting weekly background articles or is very often crucial It is best to use a catchy title, have good pictures (do not drag it: l ‘Buy or use a Creative Commons image’, sections of use to break the piece into easy-to-read sections, and insert one or two links to your site.
5. Try to remove the negative links
Removing the negative post, link, post image or blog is possible, but frankly, however, it is usually very difficult to delete content once something has been published. Contact Politely author or webmaster and professionally indicate your case and ask for the item to be deleted. Be sensitive that you do not want to open a “hornet nest” by addressing the author, however. There could be options that an online reputation management specialist could have, such as reaching out to Google too.
6. Create a YouTube video
YouTube and videos are extremely powerful ways to repair an online reputation. Create one that focuses on you and the positive things you do. Be brief and professional as possible, and offer useful information. Using your smartphone could be as good as long as your are genuine or provide excellent content.
7. Make a presence on industry platforms
Follow and identify the right, interesting and useful platforms specific to your industry, and add your online presence there. Be sure to fill out all profile information, including links to your website and blog, your photo, and links to the key articles.
8. Writing a White Paper
You are an expert in your field, be it mortgage-backed securities, rental properties in the Hamptons, or contemporary emerging art galleries in Chelsea. Create a detailed white paper or document written information about a topic of your choice and then send it to a well-regarded site.
9. Get on the relevant blogs
Follow and good, interesting and useful blogs and online sites for your industry, and add your online presence there.
10. Join the old groups
You Add to the first cycle or graduate schools of ancient sites. In general, sites with “.edu” domain extensions are highly ranked by Google.