SEO Strategist’s 3 Cost Effective SEO Techniques for Small Creative Businesses
Getting ranked higher in Google search means more business for you. Here are a few tips:
- Define Your Goals.
This is one of the most important and least used first steps. People—including professionals—skip it, mostly because it seems obvious. But a careful review of your business vision will yield great benefits. Where are they now and where do you want to be? Do you want the phone? Be on the first page of Google search results? This is important when coming up with effective search terms, the next step.
- Create Effective Search Terms.
What are search terms? These are the added to your website behind the scenes to identify your site when a client searches for you.Excellent phrases must be based on your business goals AND be within certain practical search ranges. For example, if you are promoting your photography business, adding “photography” as your main term is useless—you would be listed on page 100! Instead, fine-tune your phrase to bring hits. “Documentary wedding photography,” or “Brooklyn photography” are effective solutions.
- Add Blog Postings
Update your site with frequent and focused blog postings based on the search terms. This is key. Why? Google loves unique content updates, and this is one of the best ways to move your search ranking UP.