Here are some online reputation management case studies. They range from a variety of industries and positions, including a hedge fund president, media CEO, medium sized art business, law partner, and energy entrepreneur; and were hurt by damaged articles, ex-partners, competitors and disgruntled clients.
Repairing New York Hedge Fund Due to Ex-Investor
A client who’s ex-investor became upset over a deal he felt should have gone differently, and decided to write a very personal and vicious negative post on the anonymous site RipoffReport. This link immediately shot to the top of the first page of Google search results when searching for him, his company and the hedge fund. Sales were hurt and some investors left the fund as a result. When attempts to resolve the problem through lengthy and costly legal action failed, an online reputation repair process was initiated, and helped.
After reviewing and analyzing the business, I immediately:
- Created excellent financial-related content and published on various targeted business platforms.
- Quickly developed personal site for fund owner.
- Updated and optimized the fund’s business site with appropriate SEO tags to get found in Google.
- Developed profiles on industry specific sites focused on hedge funds, general investments sites, and ones geared toward the type of fund (e.g., small cap, etc.).
The negative link was pushed down in about four months.
Entertainment CEO Needed a New Reputation and New Position
A highly successful 55 year old CEO with a stellar career running media, magazine and entertainment organizations, doubling sales consistently along the way and was a at the forefront of innovative new revenue streams couldn’t get a new job. Instead, he was “untouchable.”
A nearly two-decade old issue from a holiday party was showing up online, and headhunters and CEOs noticed. In fact, he had a signed employment agreement that was quickly terminated when the negative reputation was found out by colleagues.
After a few weeks of talks, I came up with an approach to:
- Created subtle but strong presences on key media-related online platforms, such as IMDB, Instagram, YouTube, Crunchbase, Vimeo, SoundCloud, and more.
- Promoted important New York Times articles written ten years ago, and high-level industry specific trade magazine articles, where his name was prominently featured in the headline or article title.
- Shared this all on appropriate business-related sites very frequently.
- Build excellent relationships with key online influencers.
The negative articles on the New York Times and the New York Post were suppressed in three months; he got a new position immediately after the repaired reputation.
Art Gallery Partnership Turns Ugly Online
For one client with an art gallery business worth several million dollars, a partnership dissolved un-amicably, resulting in bad press put out by the other director who was looking for revenge and to elicit pain and suffering. Unfortunately, this is not uncommon. When conducting a Google search, three negative links showed up, including one right at the top, by well respected art industry news sites. This was very damaging since it’s the first thing potential collectors see, and the more people click on it, the more likely it will remain prominent.
As a result, his income slid to nearly zero because he couldn’t move forward with his career–not in the art world nor in anything else.
- Crafted new online presence, focused on blog post article about artists he worked with.
- Removed one of the negative link completely.
- Made frequent comments on art news sites.
- Added several image-related platforms, and added and shared photos of openings and the artist’s’ work.
After the repair treatment, however, he was able to find a new position, this time with a major auction house at a high salary.
Lawyer Impacted by Competitor Requiring Reputation Repair
A high powered lawyer earning in the six figures gained a poor reputation due to a disgruntled–and unethical–competitor who purposefully ruined her web presence by posting damaging blog posts to gain a competitive advantage. Although legal actions were taken, it’s very hard to prove the real origin of the negative comments.
Her online reputation was damaged, and the practice ultimately failed. She tried to join another firm but was unable to find work because the first thing headhunters do is conduct a Google search.
- Quickly published a Wikipedia article, which jumped to the top of Google search results nearly immediately.
- Developed general and law-related platforms on LinkedIn, Facebook, Twitter, Google+, Martindale, Crunchbase, YouTube, Medium.com; engaged with key industry leaders.
- Re-wrote bio and other materials; promoted existing content.
After the repair process, though, she not only found work back in the financial legal sector partnering with fund manager, but she also increased her income because her new online reputation showed her as a highly visible and trustworthy advisor.
South American Energy Entrepreneur’s Hurt by Family’s Damaged Reputation
A young South American business person was looking to finance a huge $100 million deal. He had experience in starting many businesses and was a very successful “serial entrepreneur.” His idea was to change energy consumption and was looking for international financing to make it happen.
However, when searching for his name, five negative links showed up on the first English page of Google. To make matters worse, more negative links showed up when searching for him in his native language. The online reputation management problem stemmed from family members who were involved in local government and business deals as the result of a targeted smear campaign.
- Recover Reputation analyzed the issues and created a holistic, comprehensive strategy.
- Identified key content areas and generated blogs, sites, whitepagers, images, presentations, images, videos, etc.
- Created a new positive online presence on a multiple platforms in both languages.
The reputation was cleared on the first three pages for both languages in about seven months. This allowed the client and his colleagues to search for funding sources. As a result, there were several business offers pending.