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How to Use Online Reputation Management to Gain and Retain Clients

How to Use Online Reputation Management to Gain and Retain Clients

Gathering new customers is one of the hardest parts of running a business (especially when starting out), but one way to gain clients is by having a strong online presence built on trust–not fake reviews or inflated followers.  Appearing authoritative in Google search results attracts prospective buyers who see positive links and articles as a […]

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Is Online Reputation Management the Next GameStop

Could online reputation management be next? Is there a connection between GameStop and online reputation management? I’m not sure, but there could be. First, let’s briefly review GameStop. Much has been made of the meteoric rise of its stock. This was led by individuals who collectively jumped on social media platforms such as Reddit and

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How to Calculate Severity of an Online Reputation Issue: Do Negative Links Fluctuate?

How to Calculate Severity of an Online Reputation Issue: Do Negative Links Fluctuate?

Negative Links Appear Prominently in Google Searches A potential online reputation management client reached out to me asking for help. They are an art dealer (although I’ve seen the same exact issue crop up for CEOs, high-level executives, law firms, mid-size businesses, financial advisors, doctors, etc.) who have several negative links appearing prominently on the

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