The Best Way to Defend an Online Reputation is to Be Proactive Before a Problem Comes Up
Why? It’s extremely hard or nearly impossible to remove a negative blog, review or comment—and it can be costly.
Also, ithout an online presence, you are vulnerable to negative comments or reviews showing up on the first page of search results for your name. A good defense is to create social media sites, add content and be active online.
Getting in the habit of adding good information does two things. First, it builds your business which leads to more clients. But second, it acts as a good online reputation defense. If someone decides to add a negative post to ComplaintsBoard.com, for example, having platforms already setup can mitigate the damage. If you have a strong enough presence, maybe a negative link won’t even show up on the first page.
How to create a good defense? Here’s how.
Focus on Adding Good Content
The first step to develop a good online reputation defense is to write blog posts focused on good content. Write with your target audience or client in mind and offer ways to help them solve a problem. Be specific, add details and give information away. The better the blog the more traffic it will generate—and the more likely it will show up on the top of a Google search for your name. Also include videos and photos, which are very important.
Write a blog weekly or even every other day, if possible; minimally, write one monthly. This will keep your name out there, and since Google loves fresh, new content, it helps keep your links on the first page of search results. Make comments on other’s blogs too.
Be Active on Social Media Sites
Creating a good online reputation defense today must include social media. Google now takes into account comments and posts from most social media sites (but probably not Facebook) so being active on Twitter and LinkedIn and other sites is crucial.
It can be time consuming but come up with a brief schedule, such allocate 15 minutes each on Facebook, Twitter, and LinkedIn daily. Be active on a site specific to your industry or interest too but no need to come up with dozens of social media sites—just stick with three to five at the most (which should keep you busy enough).
Check Your Online Status
Review your reputation online frequently. The easiest way is to just do a Google search for your name or business. Note, however, that search results can vary depending on your browser or your previous searches.
Google Alerts is a free tool that sends an email notification when a new review, blog post, article, or any link, is found online. Set one up to be on top of problem as soon as it shows up.
If a negative review or post shows up, snap into action: generation new content daily, expand your online presence to other sites such as Tumblr, and consider hiring a professional online reputation management firm to help.
The Bottom Line
Being proactive by generating good content, posting frequently, being active on social media sites and checking your online status all create a good online reputation defense.