As Online Shopping Increases, Online Reputations Becomes More Important To Retailers and 5 Tips to Help Fix
Black Friday online shopping is up a whopping 21%, making online reputations crucial to sales. Shopping on Thanksgiving Thursday, is up 17% too, according to the New York Times.
Good Online Reputations Are Crucial to Sales
Online reputations are more important than ever to retailers because of this shift from shopping at “brick and mortar” stores and because customers are checking online reviews: if a store has a bad online reputation, the customer will move on to the next and miss a sale.
Things like reviews, customer comments, and positive—or negative–blog postings greatly sway buying decisions. 84% say online reviews influence purchasing according to the Opinion Research Corporation.
So, if a negative review or post shows up on the first page of a Google search for a product, almost ALL likely clients could be turned off from a sale. Is it worth that risk to have a negative online reputation during Black Friday, the holiday shopping period–or anytime?
How to Fix or Repair Your Online Reputation, Tips Especially For Retailers
Engage Using Social Media
Create or optimize your social media accounts, such as Twitter, Facebook and Pinterest, and get very active by posting relevant items frequently (several times daily during the holiday). If any negative items show up, respond immediately. Be ready to offer an enticement such as a free offer, coupon or reduced shipping.
Blog to Aimed at Repairing Online Reputation
Write blogs very frequently with good, fresh, and pertinent information. For example, if you are retailer, write articles that your clients want to know, such as recent sales and interesting aspects to a product that might impact them.
Contact the Reviewer or Poster: Be Professional
Review the offending site’s posting requirements and attempt to have the post removed if its in violation. Importantly, contact the poster offline politely and remain professional and engage in a dialogue. Only then request to have the item removed.
Write a Press Release
Creating a press release can go a long way towards impacting your online reputation in a positive way. Write a professional press release focusing on something news worthy, such as a resent sale, new holiday store hours, or a new and exciting product that just arrived. Then distribute it several free or paid PR sites.
Create A YouTube Video
Finally, one great way to quickly fix or repair your online reputation is to create a YouTube video. It can be holiday related or about a product or just a slide show set to music about recent sale offerings. Since YouTube is owned by Google, videos rank highly and get indexed very quickly or nearly immediately (probably within the hour). If possible, create several very focused brief videos less than two minutes in length, and post them to an account created with your business or store name. Be sure to share the videos on other social media platforms to get the best effect to fix your online reputation.
The above describe several ways you can fix your online reputation with a focus on retailers during the Holiday shopping season. If you post fresh content very frequently, such as once a day, you could push down a negative online review or post.