• Online Reputation Management and Repair Guide

    Online Reputation Management

    Topics Include:
    –What is Online Reputation Management?
    –How Your Online Reputation Can be Damaged
    –What Happens When Your Reputation is Ruined
    –How To Repair Your Online Reputation

    84% say online reviews influence purchasing,” Opinion Research Corporation
    77% of executive recruiters use search engines to research applicants.
    35% have eliminated candidates based on the information they found. (ExecuNet)
    83% of companies will face a crisis that negatively impacts their share price between 20 and 30%, during the next five years. (Oxford-Metrica).

    What Makes up Your Online Reputation?
    –Your web site
    –Your personal or business blogs
    –Comments about you from sites or blogs
    –Comments you write
    –Social media chatter

    If a negative item shows up on the first page of Google
    –Clients stop calling
    –Prospects or leads decrease
    –Sales decline
    –Company folds

    What if something negative shows up?
    –Remain calm
    –You might feel violated, angry
    –Review the issue
    –Create strategy on how to move forward
    –Repair your online reputation

    Content creation
    –The best way to fix your online reputation is to write good information
    –Post frequently
    –Flood the internet with quality content will eventually push the negative element off the first page
    –Videos, photos more important than ever

Online Reputation Management and Repair Guide, Recover Reputation/Steven W. Giovinco from Recover Reputation, Online Reputation Management and Repair, Steven W. Giovinco
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