Having a Poor Online Reputation Can Ruin a Business
Here’s an Online Reputation Management Case Study for a Financial Executive
A young South American business person was looking to finance a huge $100 million deal. He had experience in starting many businesses and was a very successful “serial entrepreneur.” He had a great idea to change energy consumption and was looking for international financing to make it happen.
However, when searching for his name, five negative links showed up on the first English page of Google. To make matters worse, more negative links showed up when searching for him in his native language. The online reputation management problem stemmed from family members who were involved in local government and business deals.
- Recover Reputation analyzed the issues and created a holistic, comprehensive strategy.
- Identified key content areas and generated blogs, images, etc.
- Created a new positive online presence on a multiple platforms in both languages.
The reputation was cleared on the first three pages for both languages. This allowed the client and his colleagues to search for funding sources. As a result, there are several offers pending.
See additional online reputation management case studies by Recover Reputation.
See Related Article: Each Negative Link or Review Loses Thirty Customers or $30,000