Last Updated on August 3, 2023 by Steven W. Giovinco
Having a Poor Online Reputation Can Ruin a Business
Here’s an Online Reputation Management Case Study for a Financial Executive
See Related Article: 8 Proven Ways to Improve Your Online Reputation for Lawyers, Financial Executives, Professionals
Background
A young South American business person was looking to finance a huge $100 million deal. He had experience in starting many businesses and was a very successful “serial entrepreneur.”
He had a great idea to change energy consumption and was looking for international financing to make it happen.
The Problem
However, when searching for his name, five negative links showed up on the first English page of Google. To make matters worse, more negative links showed up when searching for him in his native language. The online reputation management problem stemmed from family members who were involved in local government and business deals.
Solution
- Recover Reputation analyzed the issues and created a holistic, comprehensive strategy.
- Identified key content areas and generated blogs, images, etc.
- Created a new positive online presence on a multiple platforms in both languages.
Results
The reputation was cleared on the first three pages for both languages. This allowed the client and his colleagues to search for funding sources. As a result, there are several offers pending.
See Related Article: Each Negative Link or Review Loses Thirty Customers or $30,000
2 thoughts on “Online Reputation Management Case Study for Business and Finance”
Steven good article on the case study. However it is my experience that each individual case of ORM is just that “individualised”. The protocol that I found most effective is the business owner or individual needs to be totally transparent in his or hers business practice. Next they need to be held accountable for the business they conduct. No matter if they sell a product or a service. I found it best for my clients to provide them with the tools to monitor and invite their local brick an mortar customers to review them. This gives them a CRM tool and acts as a filter to absorb feedback and correct less than desirable experiences within their business.The bottom line is that everyone needs to monitor their online reputation we provide a dashboard of tools to do just that where one can monitor the major review sites from a single location along with social media sites. I have seen some pretty tough cases of reputation damage not as serious as your case study and they were very difficult to bury.This is your article so I won’t mention our business here but you can reply if you want to talk further. It’s always good to converse with professionals in this business. I am always intrigued by any new case studies or information on ORM.
Thanks you
Michael
Steven good article on the case study. However it is my experience that each individual case of ORM is just that “individualised”. The protocol that I found most effective is the business owner or individual needs to be totally transparent in his or hers business practice. Next they need to be held accountable for the business they conduct. No matter if they sell a product or a service. I found it best for my clients to provide them with the tools to monitor and invite their local brick an mortar customers to review them. This gives them a CRM tool and acts as a filter to absorb feedback and correct less than desirable experiences within their business.The bottom line is that everyone needs to monitor their online reputation we provide a dashboard of tools to do just that where one can monitor the major review sites from a single location along with social media sites. I have seen some pretty tough cases of reputation damage not as serious as your case study and they were very difficult to bury.This is your article so I won’t mention our business here but you can reply if you want to talk further. It’s always good to converse with professionals in this business. I am always intrigued by any new case studies or information on ORM.
Thanks you
Michael