Online Reputation Management Tip: Video Vs. Blogging
Blogging your way out of a bad online reputation compared to creating a video, and what it takes.
Adding good content is the best way to repair or manage your online reputation. The idea is that inundating the web with new, positive information eventually pushes the negative links off the first few pages, effectively making the bad information disappear.
But what is the best way to do this?
Content can come in the form of blog posts—the most common—as well as other forms, such as video, presentations, and photographs.
How Does Video Compare to Blogging?
So, we know that visual content can be extremely helpful, and is being used more and more. Which is more useful to repair an online reputation: writing a well written blog post of about five-hundred words with images and headings or producing a decent one minute video?
Well, its hard to say, especially since Google never reveals how it ranks sites (if they did, everyone would try to “game the system”). Part of the formula, however, is based on site visitors, links to the site (or backlinks), comments left on the blog, how relevant the content it is, as well as many others.
But based on some real-world experience, it seems that it takes many more visits, for example, for a blog to get ranked on the first page of Google compared to a video. Much more, in fact.
To put in anther way: it takes many more blog posts to equal the power of one video post. How many? Again, it’s impossible to say, but as an example, one video might have the same ranking power as ten or more blog posts. Often, a blog may be the only way to reach the first page of Google for a competitive or popular search term, which is especially useful in repairing an online reputation.
Lets look the elements that make up a good blog post, and the effort required to write one.
Its important to find and then research a good topic that is unique, full of detail, and gives helpful information to your target audience.
A killer image can go a long way in a blog. Its important to have one or maybe more.
Headings help break the page as well as make important information get indexed by search engines such as Google.
Have a catchy headline to grab a readers attention.
This could take three to five hours of time, including adding posting it online.
Minimal equipment or software is request, except to edit or resize the images.
Now, lets look the elements that make up a video, and what is required to create one.
As with a blog, its important to find and then research a good topic that is unique, full of detail, and gives helpful information to your target audience.
The simplest way is for you to give a brief one minute talk about you, your service, business, or tip. This might require writing out the topic beforehand, rehearsing, and recording a few versions.
Editing the video requires some basic software to cut out the beginning and end and any mistakes. A more complex video could include other elements such as titles and images.
Having clear, professional sound is important.
This could many hours to get started, especially if you are doing this on your own. Plan for twenty hours—yes, that long—but once you do it a few times, it might take less than five hours.
Here additional equipment is necessary. Using a smart phone is probably not recommended to record a video but a webcam might work. An average DSLR camera that records video works well; even better if it records sound too. Editing software is required too. It might be worth the investment to hire a firm that specializes in creating web videos.
Blogging is fairly easy to do but can take many more posts to equal the power of one video. Although the learning curve can be long, creating a video can be extremely helpful to repair or manage your online reputation, and is worth the effort.
Steven W Giovinco