I came across this interesting article posting on the Hollywood Reporter site, that discusses and dissects the way the film the "Act of Valor" was promoted. Especially interesting to me was the social media approach and integration with the other marketing components, and the way it was aimed toward gamers, the military (naturally) and... read more →
With live oscar cams and social media during the broadcasts, I wonder about the longevity of the telecasts. I personally love the live raw camera feeds on Oscar.com because they reveal a realness--stars strolling down non-nondescript hallways, pausing and preparing for interviews, thanking using the "thank you cam". The need for live... read more →
Pinterest, a Great Place for Photography Pinterest, if you've not heard of it, is the fastest growing new site, which focuses on photography and images. I noticed a huge range of photos, from contemporary fine art photography such as Duane Michaels, to snapshots to weddings.
SEO Strategist: LinkedIn Questions and Answers Questions and answers area of LinkedIn is a great resource for getting information as well as getting noticed as an expert when you answer them. I've started to check these daily and respond to some postings. Its a quick and easy to way to... read more →
Eight tips to optimize LinkedIn to help get you found in searches For Small Businesses Review and Complete Your Profile. Make sure your LinkedIn Profile is complete. Make sure it is detailed to improve the chances you to be found and to be contacted. This is important because your profile... read more →
SEO Strategist: Submit New URL to Google in Webmaster Tools. You can easily submit a new URL by going to Diagnostics > Fetch as Googlebot in your Webmaster Tools account. When you fetch a URL Google offers the possibility to ‘Submit to index’.
Ways to improve your reputation using Facebook Facebook is a bit more difficult at the moment to use as a way to improve your “human” reputation and influencability—and thus, improve your page’s search rank. The reason is because your friends must and fans must have set their privacy settings to... read more →
Ways to improve your reputation using Twitter: Track down influential leaders in your industry and follow them. Search for them on klout.com by topic. Create a list in Twitter with your industry leaders, reviewing it daily and connect with them Connect with your main contacts via @mention. Create a content strategy plan for... read more →
Facebook and Twitter links are used by Google and Bing in determining searching. They also looks at the reputation of the author of the postings. It doesn't mean that every Tweet or Facebook posts will show up in searches. That’s because not all updates are valued the same way. What really is... read more →
6 Tips for Social Media Promotion Demystified for Small Creative Businesses Who are you and what do you do anyway? The first step seems obvious but its crucial. Ponder for a bit and dermine who you are as a business before you can look at who you are trying to... read more →