Online Reputation Management
–What is Online Reputation Management?
–How Your Online Reputation Can be Damaged
–What Happens When Your Reputation is Ruined
–How To Repair Your Online Reputation
84% say online reviews influence purchasing,” Opinion Research Corporation
77% of executive recruiters use search engines to research applicants.
35% have eliminated candidates based on the information they found. (ExecuNet)
83% of companies will face a crisis that negatively impacts their share price between 20 and 30%, during the next five years. (Oxford-Metrica).
What Makes up Your Online Reputation?
–Your web site
–Your personal or business blogs
–Comments about you from sites or blogs
–Comments you write
–Social media chatter
If a negative item shows up on the first page of Google
–Clients stop calling
–Prospects or leads decrease
What if something negative shows up?
–You might feel violated, angry
–Review the issue
–Create strategy on how to move forward
–Repair your online reputation
–The best way to fix your online reputation is to write good information
–Flood the internet with quality content will eventually push the negative element off the first page
–Videos, photos more important than ever