Example of Online Reputation Management Task List
In an effort to be transparent, I thought it would be helpful to share a task list for an actual online reputation management repair client (the name and specific site names are redacted).
It it is meant to be simple, easy to read and convey four key bits of information that the client really cares about:
- The current status and position of the negative links.
- New positive links that appear on the first page of Google searches.
- A detailed list of tasks completed, organized by date and how long it took.
- Number of hours spent per month, and the monthly goal for the project.
Basically, it shows where the negative links are, how they’ve moved, what new links appear, and what was done to move them.
Reputation Project Details
Let’s delve into the specifics of this case a bit further.
These are the tasks for the third month of the project. The first month was spent on research and some content creation; the second was focused on platform creation. The ultimate goals is to suppress three very damaging and hard to move negative links down off the first page of Google search results.
As you can see, a of variety of actions were taken. The main goals for this month were to:
- Generate backlinks to drive up the existing positive articles to move them to the first page.
- Identify some social media posts and share them across new and existing platforms.
- Update their personal web site with new content, links, metadata and improve the “look and feel”.
- Build additional specific or business platforms with biographical information and links back to the main business and personal sites.
Repair Results: Links Moved
As the result of these tasks:
- One negative link was pushed off the first page within the first three months, which is better than I expected.
- Two platforms that I created made it to the first page and a few others showed up on the second page.
- Additional negative articles on the second page moved down.
There are two more remaining to move, which should take another four months.
Although each project is unique and requires different solutions, these results are typical.