Before Elon Musk’s takeover, Twitter was a key online reputation management tool. Now, using it might actually harm your web presence. Why? Twitter under owner Elon Musk might quickly morph into the wild-west of content where “anything goes”, leaving regular users, business owners, students, newshounds, etc. in the crossfire, ultimately leading to a weakened online […]
5 Ways Twitter Can Damage Your Online Reputation Read More »
Gathering new customers is one of the hardest parts of running a business (especially when starting out), but one way to gain clients is by having a strong online presence built on trust–not fake reviews or inflated followers. Appearing authoritative in Google search results attracts prospective buyers who see positive links and articles as a
How to Use Online Reputation Management to Gain and Retain Clients Read More »
Negative Links Appear Prominently in Google Searches A potential online reputation management client reached out to me asking for help. They are an art dealer (although I’ve seen the same exact issue crop up for CEOs, high-level executives, law firms, mid-size businesses, financial advisors, doctors, etc.) who have several negative links appearing prominently on the
How to Calculate Severity of an Online Reputation Issue: Do Negative Links Fluctuate? Read More »
