Making a website with excellent quality content and using your name or business as the domain name is extremely helpful. Be sure to add legitimate information your readers or clients will find truly useful. Be sure to update the site with new information frequently. I highly recommend WordPress for its many free or very low-cost templates and other components.
2. Get Active On LinkedIn
For business connections, is crucial LinkedIn, but even if you are in a creative field, such as in the fine arts, entertainment, film, or publishing, having a LinkedIn account is very helpful for reputation management. As with any social media site, completely fill out the profile, making sure to include web site links in your contact information. An additional online reputation management tip: customize your URL with your name or business.
3. Create a Wikipedia Article
A Wikipedia article is extremely useful since it is highly valued by Google, usually ranking on the top of the first page of Google.
However, creating one can be challenging. The Wiki article must be truly noteworthy, backed-up with real, verifiable sources. A good place to start is to focus on major recognizable accomplishments which can be documented, such as lectures, awards and articles.
Note too that your article could be taken down by administrators or other editors/readers if your achievements are not substantiated.
Writing a blog is probably one of the best reputation repair tips. Posting instructive and engaging articles weekly or very frequently is crucial. It is best to use a catchy title, have good images (don’t swipe it: purchase it or use a Creative Commons image), use headings to break the piece down into easy-to-read sections, and insert one or two links back to your site.
Attempt to Remove Negative Links
Removing the negative post, link, image or blog post is possible about five percent of the time. Frankly, it is usually extremely difficult to delete content once something has been published, however. One approach is to politely contact the author or webmaster and professionally state your case and request the item to be removed. Be sensitive that you don’t want to open a “hornet’s nest” and making the issue worse. There might be options that an online reputation management specialist might have, such as reaching out to Google too.
Create a YouTube Video
YouTube and videos are extremely powerful ways to repair an online reputation. Create one that focuses on you and the positive things you do. Keep it brief and as professional as possible, and offer useful information. Using your smartphone could be fine so long as your are authentic or provide great content.
Make a Presence on Industry Platforms
Follow and identify good, interesting and useful platforms specific for your industry, and add your online presence there. Be sure fill out all the profile information, including links to your site and blog, your photo, and links for key articles.
Write a Whitepaper
You are an expert in your field—whether it be mortgage backed securities, rental properties in the Hamptons, or contemporary emerging art galleries in Chelsea. Create a detailed whitepaper or thoroughly written informative document on a topic of your choosing, and then post it to a well regarded site.
Get on Relevant Blogs
Follow and good, interesting and useful blogs and online sites for your industry, and add your online presence there.
Join Alumni Groups
Add yourself to undergraduate or graduate schools alumni sites. Usually, sites with “.edu” domain extensions are ranked highly by Google.
Update Your Web Site with Meta Tags Title and Descriptions
Be sure your web site is optimized, ideally for the negative term. This could be complicated and might involve online reputation expert but make sure your name or your company is included in the title metatags of some of your pages. The page’s Title is the link that Google displays when searching for you, and without it set up properly, the good information about you won’t be found.
Be Active On Facebook
Be very active on social media sites such as Facebook by posting good content. These should not be promotional but should be geared to engage with Friends or connections. Add images, ask questions, and comment on other’s post at least once a day.
Google is using cues from social media engagement more and more so after Facebook, Twitter is an excellent online reputation management tool. Gain good followers, put out helpful information, and link back to your site. Tweet consistently several times a day.
Write a Guest Blog
Writing an article or blog post as a guest can be a very helpful but not as much as in the past—be sure to work only with blogs and ones focused on your industry. Start by following blogs and topics that are appealing or relate to your business and eventually pitch them an idea for a blog topic. This is a great way to get links back to your site.
Build Links to Your Site
Links pointing to your web site help drive traffic and shows search engines such as Google that you are a noteworthy, good site, thus helping your ranking. Developing a good linking strategy can be extremely time consuming but is worth it. Never buy them, as Google continues to weed out bad links, you’ll quickly get blacklisted and ruin your reputation further.