Given it’s 2023, I thought I would share some upcoming goals for Recover Reputation.

Basically, we plan to:

• Publish a printed version of the ebook, “Holistic Reputation Management.”

• Give more information away through talks, presentations, and seminars.

• Provide pro bono services to those in need, including persons of color, disabled, or those impacted by revenge porn.

Recover Reputation Highlights

Recover Reputation is a boutique online reputation management firm that builds, boosts, and repairs the web presence of businesses, brands, and professionals. 

With a 90% success rate in moving down negative links, I only take on projects I feel that can be successfully completed, and my approach is focused on high-quality hands-on work. 

Current Services

• Repair: Suppress negative links off the first page of Google search results through excellent content, and relentless engagement.

• Building: Create positive information that appears on the first page of Google search results for the brand or business.

• Removal: Delete images, videos, blog posts, comments, sites, and articles, if possible.

Most projects take about eight months to complete; the average fee is $5,000 per month. 

Why I Started in Online Reputation Management 

I was working as a search engine optimization (SEO) consultant for a client, but it seemed difficult to really quantify successful results. One day, she asked if I could remove an extremely damaging post appearing prominently at the top of Google search for her brand.

Although at the time I had little experience in online reputation management, and spent days conducting research, and found a way to delete the negative post. 

Light Bulb Moment

When I saw the immediate positive impact this had on her business, I had a profound “light bulb” moment: I can really make a difference in people’s lives by removing or suppressing bad information written by disgruntled ex-clients or untrue articles made by fired employees.

I immediately learned as much as I could and shifted all my efforts to online reputation management. In 2017, I launched Recover Reputation formally by creating an LLC. 

To Help and Be of Service

What I found especially meaningful in repairing damaged reputations was seeing the direct impact my work had on restoring people’s lives, which is extremely important to me as a small business owner. Additionally, I love to work directly with clients–rather than have layers of salespeople, project managers, etc.–and feel this is the most effective way to provide quality results to those I serve. In other words, I feel like I am making a difference in people’s lives.

Giving Back to the Community

I support the community by giving individuals a second chance, helping innocent people get their lives back, hiring the disadvantaged, and giving away free services to those who need them. 

The core of my business is giving brands, CEOs, executives, and others who have admittedly made mistakes a second chance. I work with people who, if they did something wrong, now realize their past errors. I also help clients who erroneously had their reputation inadvertently hurt because of circumstances or a tangential connection to someone else.

Helping Non-Profits

For example, one of my first clients was a non-profit group that helped families impacted by 9/11, who mistakenly got embroiled in a series of incorrect negative press articles. Since I live in Downtown New York, I was able to offer a severe discount to the organization because I felt the strong need to be of service. 

Help the Community

Another way I plan to help the community is to hire employees with disabilities, people of color or are from disadvantaged neighborhoods.

Since I identify as someone who has a disability (psoriatic arthritis) and might be considered older, I want to help those who might not be normally associated with technology firms and people here in New York.

Pro Bono Services

Finally, I want to give my services away for free. This could be in the form of lectures, my book, presentations, or online reputation repair to those that can not afford it such as the underprivileged, young women suffering revenge porn issues, or the unemployed.

Accomplishments I Am Most Proud of

My biggest accomplishment is my extremely high success rate in solving clients’ problems. While most online reputation management firms don’t seem to be focused on achieving positive results for their clients, I am obsessed with it. 

90% Success Rate

As a result, I have documented a 90% success rate. Out of about 40 cases, only a few times have I been unable to suppress negative articles off the first page of Google search results. The success is partially due to my work ethic as well as my policy of not taking on a client I don’t think I can be successful with.

Being honest and transparent is a core tenant of my business, and that, unfortunately, makes me unique in my field: there are many distributable online reputation management firms, and I aim to be the highly trustworthy exception.

Revenge Porn Help

Briefly, another accomplishment is my being able to help young women with revenge porn problems. For example, one of my clients was recorded partially nude–possibly due to being drugged at a club–and posted to YouTube without her consent. When employers and others searched Google for her name, several variations of this video and photos prominently appeared, causing extreme reputation damage. I was able to remove them; soon after, she immediately found new employment.