As New Year’s comes around, pondering recent accomplishments seems to be in order. But besides perennial self improvement pledges, such as losing weight or joining the gym (Stairmasters get really crowded in January), how about a different kind of self improvement vow: getting your online reputation in order?
Pledge to be more active online, address negative reviews, stop living in fear of cyber trolls, or create true a reflection of yourself online are some examples. So, with that in mind, here are some online reputation New Year’s Resolutions.
1. I Will Give Up Hope That The Negative Link About Me Will Magically Go Away
Hiding from something negative and just hoping it will go away is not realistic. If a damaging link, blog post or review shows up online, it probably will get worse over time, and will become more visible. This is because the more people see it, the more they click on it, and the more Google moves this up in search results.
Instead, start the New Year by committing to resolving it. Some things could be done on your own, such as writing good blog posts, being very active on Twitter, Facebook, Instagram, LinkedIn and Pinterest, building a web site, and claiming other online platforms. But you might need help too, so reach out to an online reputation management professional. It could easily be worth it.
Resolution: Fix a damaged reputation.
2. I Will Post On Social Media Daily (Really I Will)
Be very active on a few social media platforms, such as LinkedIn, Twitter and Instagram. Start by choosing one and post things that naturally interest you. Share with others–but not overtly sell–and dedicate time to grow Connections or Followers.
Resolution: Carve out fifteen minutes a day for social media.
3. I Will be Aware of My Online Reputation by Not Posting Drunken Pictures of Myself
What you post online is like a tattoo: it seems like a good idea at the time, but it’s hard and painful to remove. Resist the temptation to post everything about your life online immediately. Instead, pause and think: is this really a good idea? If not, don’t. Just one embarrassing or worse image can be damaging.
Resolution: Be mindful of what you post; conduct a Google search at least monthly; set up a Google Alert to monitor your name or business.
4. I Will Write One Blog Post Every Few Weeks
Writing a blog is a big commitment but is a powerful way to build or resolve an online reputation. It gets you or your site noticed by Google and, importantly, by others, such as prospective clients by showing that you are an expert in your field. Write on common questions clients ask, and translate them into a one-page or so discussion focused on solutions. Doing this will lead to more traffic and a more positive online presence.
Resolution: Write one good blog per month.
Don’t despair if like most New Year’s resolutions they are broken. Start with the idea that your online reputation matters, and try focus on just one resolution. Keep it simple, do one step at a time, and you could easily make vast improvements in how you appear online next year.