Repairing a Web Reputation Takes More than Just Signing Up for a Dozen Local Search Sites.
I spoke to a financial advisor who called me looking to have his son’s online reputation repaired. After doing some initial research by looking at the issue, I gave an honest assessment, and estimated it would take at least six months or more to resolve. Because it was a fairly serious problem involving three articles from a high-profile city newspaper appearing prominently on the top of the first page of Google search results, the online reputation repair process would be fairly extensive, costing about $3,500 per month.
The Wrong Solution
I didn’t hear back from him after that, which is fine. But in checking back three months later, as I usually do to see if I can offer additional help, I noticed something: I saw the creation of about a dozen local search sites and other accounts. They ranged from:
Creating Accounts Don’t Work
Unfortunately, these are basically useless and almost never suppress the negative links off the first page of Google search results.
Someone–either the father or a low cost reputation repair company–tried to fix the problem by creating a bunch of local search accounts. It is admirable to attempt a solution yourself, frankly, it’s not effective. Those three very damaging articles had not budged and were still showing up very prominently in Google searches. And they will most likely never push down the damaging news articles. Ever.
I know previous blog posts from several years ago mentioned the possibility of repairing your own online reputation by creating many search accounts such as the ones above, but the days of those being effective are long gone. Google has changed their search formula to weed out these exact kind of sites–it fact, certain ones may even be considered spam by Google, further hurting your online reputation.
The Proper Web Repair Process
A proper repair process involves picking appropriate social media platforms and developing engaging, interesting and useful content to share there. There are no short-cuts. It may take twenty hours or more per week for at least six months and over one thousand messages, posts or micro-blog items to properly resolve the problem.
So if you have a negative online reputation, and are trying to fix it yourself or engage a low-cost solution by only creating new online accounts, it won’t work. Many people try the “DIY” approach, but in reality, very few reputation issues are ever resolved this way. I see many lawyers, small business owners, accountants, art dealers and more try this, but frankly, it’s waste of valuable time.
If you have questions, always feel free to reach out. Contact me, Steven W. Giovinco, at Recover Reputation.