• The Definitive Online Reputation Management Guide for CEO’s in 10 Detailed Daily Steps

    The Definitive Online Reputation Management Guide for CEO’s in 10 Detailed Daily Steps

    The CEO Online Reputation Management Guide in 10 Detailed Daily Steps

    If You Are a CEO, Executive or Business Leader and Need to Repair Your Online Reputation, Follow These 10 Detailed Tips Daily

    See Related Article: 25 Free Online Reputation Management Tips and Tools

    CEO As Face of Organization

    As CEO or business owner, you are the “face” of your organization. Having a damaged online reputation can severely hurt your business, whether it be a financial group, law firm, consultancy, art gallery or ad agency.

    These ten detailed steps, from reputation insiders and based on real-world experience, can help repair your web presence. It may not be easy or nor quick, but following these ten step-by-step tips will help recover your online reputation and get you back in business.

    What Happens When a CEO’s Reputation is Damaged?

    One of the first thing someone does–whether it be a prospect, lead, new client, partner or even colleague–is conduct a Google search for both you and your business, so having a stellar reputation is crucial.

    If negative links show up on the first page of search results–or even worse, at the very top–most likely the deal, agreement or partnership could quickly evaporate; the phone stops ringing; sales disappear.

    Just as damaging could be if little or no information shows up in a search, giving the impression of being inexperienced or not an industry expert.

    See Related Article: Calculating the Value of Online Reputation Management

    Create an Online Reputation Management Strategy

    Since it’s usually impossible to delete articles once posted, the strategy is to inundate the web with targeted, well written content. This eventually pushes down the negative posts off the first page of a Google search. Since 90 to 95% of all clicks occur on page one, it effectively makes it disappear. What content? Posted where? These are key parts of an effective strategy.

    The Solution: Build, Boost and Repair

    The best way to repair or augment an online web presence are to:

    • Build targeted social media platforms.
    • Write excellent content and blog posts.
    • Update your web site and images with meta data or other SEO best practices.
    • Share it all on social media, identifying and engaging other key influencers.

    The CEO Online Reputation Guide: 10 Detailed Steps Based on Real-World Experience

    The ten steps below, based on real world experience, show you how to repair and build a strong online reputation, and following them can help solve your reputation problem.

    While it is possible to some of this yourself, it is extremely time consuming. Usually, the repair process takes four and a half hours or more daily over about ten months or more. Hiring a firm could be much more efficient.

    1. TWITTER

    Twitter is a particularly powerful tool to help boost an online reputation, especially since Google began to include Tweets in their search index again.

    The CEO Online Reputation Management Guide in 10 Detailed Daily Steps Twitter

    READ 3 PERTINENT BLOGS
    IDENTIFY AND FOLLOW 2 KEY INFLUENCERS
    RE-TWEET 3 BLOGS AND KEY FOLLOWER’S TWEETS
    WRITE 3 ORIGINAL WELL CRAFTED TWEETS
    TOTAL TIME PER DAY: 45 MINUTES

     

    Key Elements
    • Be active daily
    • Identify and follow key influencers
    • Write newsworthy Tweets

     

    2. BLOG

    Writing excellent and original content focused on specific issues that solve client’s or reader’s problems is extremely helpful for a CEO’s reputation. It offers both an insight to you as a person as well as shows you as an expert in your field.

    The CEO Online Reputation Management Guide in 10 Detailed Daily Steps Blog

    READ TARGETED 3 NEWS ITEMS
    IDENTIFY 1 COMMON CLIENT ISSUE
    CREATE 1 BLOG OUTLINE BULLET POINT
    WRITE 2 PARAGRAPHS
    RESEARCH AND ADD 1 IMAGE
    TOTAL TIME PER DAY: 45 MINUTES

     

    Key Elements
    • Write with readers in mind–not Google
    • Be consistent
    • Share on social media

     

    3. WIKIPEDIA ARTICLE

    Wikipedia is considered a trusted source but can only be used if you or your business have legitimate noteworthy events, awards or published articles. Writing and publishing an article on your own can be challenging, so working with an online reputation management firm can be helpful.

    The CEO Online Reputation Management Guide in 10 Detailed Daily Steps Wikipedia

    IDENTIFY NOTEWORTHY INFORMATION
    WRITE 1 ITEM
    ADD 1 FOOTNOTE REFERENCE
    CODE 1 ITEM
    TOTAL TIME PER DAY: 30 MINUTES

     

    Key Elements

    • Stick to documented facts
    • Identify verifiable references
    • Coding the article could require additional technical help

     

    4. LINKEDIN

    Having a well crafted profile on LinkedIn and being active there is an extremely helpful way to build a strong reputation. It also can lead to new business connections, sales and contacts.

    The CEO Online Reputation Management Guide in 10 Detailed Daily Steps LinkedIn

    UPDATE TEXT, TITLE, HEADING, EXPERIENCE
    IDENTIFY AND JOIN 1 GROUP FOR YOUR INDUSTRY
    ADD 1 GOOD, ORIGINAL POST OR SHARE OTHER’S BLOGS
    FIND 1 CONNECTION
    TOTAL TIME PER DAY: 45 MINUTES

     

    Key Elements

    • Join industry specific groups
    • Add excellent content
    • Engage with other connections

     

    5. INDUSTRY SPECIFIC SITES

    Joining an industry specific site or targeted social media platform is a powerful tool. There are many to choose from so additional research may be necessary. For law, try FindLaw.com; finance: Forbes; Art: ArtInfo, and many others.

    The CEO Online Reputation Management Guide in 10 Detailed Daily Steps Sites

    IDENTIFY 1 INDUSTRY SPECIFIC PLATFORM, SOCIAL MEDIA SITE
    CREATE AND UPDATE 1 SECTION OF YOUR PROFILE
    ADD 2 GOOD, UNIQUE CONTENT BASED ON A BLOG YOUR WROTE OR BY A KEY INFLUENCER
    COMMENT 1 ON OTHERS POST
    TOTAL TIME PER DAY: 30 MINUTES

     

    Key Elements

    • Complete the profile section, with profile image
    • Add good content
    • Engage and write comments on other’s posts

     

    6. WHITE PAPER

    Write a whitepaper, a researched and detailed “no sales pitch” article, shows you are an expert in your industry. Create at least one or two and make available on your website.

    The CEO Online Reputation Management Guide in 10 Detailed Daily Steps White Paper

    READ 1 AND RESEARCH OTHER WHITE PAPER OR BLOG
    CREATE 1 OUTLINE BULLET POINT
    WRITE 1 WHITEPAPER PARAGRAPH
    RESEARCH 1 PLACE TO POST
    TOTAL TIME PER DAY: 30 MINUTES

     

    Key Elements

    • Write an original, long-form article
    • Avoid sale pitches
    • Show you are an expert by answering clients’ issues and by giving away good information

     

    7. VIDEO

    Video, especially of you, generates trust and helps build, boost and repair a web reputation. It doesn’t have to be slickly produced but could be shot from a SmartPhone–if it is passionate or emphasizes honesty.

    The CEO Online Reputation Management Guide in 10 Detailed Daily Steps Video

    READ 1 NEWS ITEM, FOLLOW EVENTS, IDENTIFY CLIENT ISSUE
    CREATE AND REVIEW 1 VIDEO OUTLINE BULLET POINT
    WRITE 1 VIDEO PARAGRAPH SCRIPT
    RECORD/EDIT 1 SECTION; REVIEW POSTING SITE
    TOTAL TIME PER DAY: 30 MINUTES

     

    Key Elements

    • Plan your message carefully
    • Be honest, truthful
    • Post on YouTube and embed on your web site or blog

     

    8. PINTEREST

    Pinterest, the image sharing site, has become a powerful way to repair a damaged web presence. It may not appear obvious for a CEO to add images, but it can be very helpful.

    The CEO Online Reputation Management Guide in 10 Detailed Daily Steps Pinterest

     

    CREATE 1 IMAGE BOARD LIKELY TO BE APPRECIATED BY FOLLOWERS
    GATHER 2 EXCELLENT IMAGES, FROM YOUR SITE OR OTHER’S SITES
    PIN 2 IMAGES WITH COMMENTS
    RE-PIN 2 OTHER’S IMAGES
    TOTAL TIME PER DAY: 30 MINUTES

     

    Key Elements

    • Find excellent images
    • Post frequently, mostly in evenings or weekends
    • Share by re-Pining others

     

    9. WEB SITE

    Updating your web site with new content and adding technical SEO information is a huge topic in itself. Google looks for well made sites, and having one can improve your online reputation. Note that most of this probably requires technical assistance from a reputation firm.

    The CEO Online Reputation Management Guide in 10 Detailed Daily Steps Website

    UPDATE A WEB SITE PAGE WITH TITLE META TAG AND DESCRIPTION
    ADD YOUR NAME AND COMPANY TO A PAGE, INCLUDING BIO, CONTACT, OR EXPERIENCE SECTIONS
    COMPLETE OR UPDATE 1 IMAGE METADATA INFORMATION WITH YOUR NAME AND COMPANY
    REWRITE OR ADD A FEW SENTENCES OR ADD AN IMAGE OR VIDEO
    TOTAL MINUTES PER DAY: 30 MINUTES

     

    Key Elements

    • Find and research key search terms, and add to the site
    • Update content by adding images and videos
    • Make sure they have correct metadata for pages and images

     

    10. SLIDESHARE

    Add a well crafted presentation to the site SlideShare. Make the presentation easy to read, since it could be viewed on the small screen of a smart phone.

    The CEO Online Reputation Management Guide in 10 Detailed Daily Steps Slideshare

    RESEARCH AND REVIEW 1 SLIDESHARE PRESENTATION
    CREATE AND REVIEW 1 PRESENTATION OUTLINE SECTION
    WRITE 1 SLIDE, WITH GRAPHIC OR IMAGE
    SHARE ON  SOCIAL MEDIA PLATFORM AND EMAIL
    TOTAL TIME PER DAY: 30 MINUTES

     

    Key Elements

    • Don’t just repost an existing presentation: write a new one geared towards the web
    • Keep it simple with one idea per slide
    • Share on social media and embed the presentation on blog posts

     

    PROFESSIONAL HELP

    The CEO Online Reputation Management Guide in 10 Detailed Daily Steps

    Doing each of these ten solutions daily will result in an excellent web presence.

    But since it will take about four and a half hours each day or more, it gives you little time to do anything else!

    You might want to hire a firm to do these tasks for you, so you can run your company.

    We at Recover Reputation can help, so feel free to ask any questions.

    See Related Article: Calculating the Value of Online Reputation Management

    ShareTweet about this on Twitter0Share on LinkedIn12Share on Google+1Share on Facebook0Pin on Pinterest1Share on Reddit0

    [email protected]

    Comments (2)

    • noke
      • noke
      • March 14, 2017 at 8:37 am

      Amazing list of things to do for reputation repairing and how to do it.

      Reply
    • E
      • E
      • March 14, 2017 at 10:09 pm

      This is a massive number of tips; I would focus on writing articles, blogs, and others things to get visible and additional online traction. But all the other things listed here really help do, they just take a HUGE time investment, such as hours a day, but again, it’s worth it if something negative starts showing up (no other way around it).

      Reply

    Leave a comment

    Required fields are marked *