Tumblr Bought by Yahoo: What Does This Mean to You—and Your Online Reputation?
Tumblr is a great way to connect to a younger audience as well and to boost and manage your online reputation. Will this change?
Yahoo just bought Tumblr for $1.1 billion. Why does this matter, and could it impact your online reputation?
Well, a little background first.
Yahoo, which as been struggling to define itself and redefine its mission, just bough the blog platform Tumblr. Tumblr is a visually oriented site with 100 million members and growing, and is especially popular in the 18 to 24 age group. It is also seen as a more trendy and less restrictive site than a behemoth such as Facebook.
Tumblr and Online Reputation Management
Also, besides being fun and easy, Tumblr is really helpful in building, repairing and managing your online reputation. Why? Because it is ranked highly by search engines such as Google.
So, for example, let’s say a disgruntled ex-employee has defaming you by creating harmful posts. A site such as Tumblr can be extremely helpful in combating the negative item by have a presence there, being active and publishing good, interesting and fresh content to push that bad blog post off the first page of Google (note that you have to be active, as with any social media or blog platform, and connect with like-minded fellow members to gain traction or be successful).
What Does This Mean to Me?
Back to the original question: what does this mean to me? If you are already a Tumblr user, there could be changes. With every a merger or corporate purchase, changes are a possibility, but in Yahoo’s case, past history might be a predictor of what’s to come.
Flickr, the photo sharing site, which Yahoo purchased in 2005, seems to have been lost a bit. While it’s extremely popular and was considered revolutionary at the time, it’s facing other competitors that are easier to use or are geared towards mobile devices.
If you are using Tumblr as a way to help build your online reputation or repair it, this merger could also impact you—maybe not now but down the road.
Changes for Tumblr?
For example, if Yahoo attempts to monetize Tumblr, tweak its success, restrict its current adult content, or make other changes, the current loyal followers could bolt for another platform.
This could diminish Tumblr’s search ranking on Google, which could in turn result in impacting your reputation too.
For example, because your Tumblr post that was sitting on the first page of a Google search result for your name, it now could shows up on the second or third page, allowing that negative post to move back to the first page, becoming more visible.
Naturally, it’s too early to tell what impact the Yahoo purchase will have for Tumblr and rest of the online communities, but there could be unintentional implications to your online reputation as a result.
Steven W Giovinco