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Coronavirus Can Impact Your Online Reputation. Here’s How

6 Ways Coronavirus Can Damage Your Online Reputation What happens–God forbid–if someone in your business comes down with coronavirus after a client meeting? Get help, of course. I live in New York, and yes, COVID-19 is a natural, scary thing happening right now (a colleague I know in New Rochelle could be sick). But, what next? Businesses need to survive and people need to live. Do you shut down the whole office? Should you warn everyone you met? What happens when word of this spreads–hide it or share it openly? Pondering the larger ramifications for a moment, COVID-19 coronavirus can damage your online reputation in ways you’ve probably never thought of. Here’re six ways how. 1. Someone Gets Sick in Your Office If you or someone in your office is sick, I hope they get well, since this is paramount. However, after health is taken care of, consider how this might impact your online reputation. Instead of LinkedIn profiles, Wikipedia articles, awards, white papers and other positive links, a client or prospect searching for you in Google now could instead see references to coronavirus. This could swiftly wipe out any positive web presence that’s taken years to build. Further long term harm might come in the form of an online stigma linked to your business or brand. Be transparent at all times. 2. You Do Nothing No one wants to contribute to expanding coronavirus but doing nothing can make things seemingly worse. What I mean is if everyone is telecommuting for example, but you are keeping the status quo, it could be perceived that you don’t care about your employees or your business. Ignoring COVID-19 could make things seem worse. Instead, be proactive and convey what you are doing–just like you should be doing at all times online. 3. Your Name Is Related It might be more of a long shot, but something to consider is if your name is related to “coronavirus”. A beer brand comes to mind, but other name variations could be directly or indirectly problematic. This includes brand phrases, online nicknames or other commonly-used terms that you might post online but could seem inadvertently insensitive or worse. Consider pausing them. 4. Tone Deaf Messaging or Worse Your social media posts could be indifferent, tone deaf or simply wrong in response to the virus itself and the news surrounding it. Don’t post dystopian views with cutesy/snarky captions; avoid the mention of “viral marketing”, for obvious reasons; be mindful over everything you put online. Even if you have no relation at all to coronavirus, your online reputation could be damaged by posting the wrong thing. You might have to change how you do business, unfortunately, for weeks or months. 5. Not Preparing Well For Coronavirus Purposely ignoring CDC COVID-19 recommendation by announcing team-building gatherings and sharing this online is not a good idea, since it could be seen as irresponsible (something you shouldn’t be doing in the first place). Of course, don’t mock or belittle someone else’s suffering. Use common sense when sharing on social media: if not you risk the wrath from others, which might be justified. Now is the time to review your online reputation strategy. 6. Your Online Reputation Building is Paused Your reputation building strategy might be paused during the coronavirus crisis. Don’t let this happen, if possible, at least during the long-term. Continue carefully posting across social media platforms, writing blogs and uploading images as you’ve always done, just be a bit more careful not to say the wrong thing.

Reputation Consulting: A Reputation Management Option for 10% of the Normal Repair Price

Blog, Online Reputation Management, Online Reputation Repair and Management, Recover Reputation, Reputation Management, Reputation Management Firm / Steven W. Giovinco

Lower Priced Reputation Option Some may find a complete online reputation management repair solution out of reach. Either the price is too high, or for those already devastated by the effects of a damaged web presence, it now is unaffordable. (I know an insurance broker whose income dropped to $70,000 from $500,000; a CEO executive lost his mid-six-figure salary just after signing a contract; a law firm saw their practice income drop 70%–all due to negative reputation issues.) But for those who have the time and need a solution, online reputation consulting might be an attractive alternative. What is Reputation Consulting? Basically, we provide step-by-step solutions; the client implements much of the work. As a result, this approach is much more cost effective. A typical fee is only 10% or 20% of the full reputation repair solution. For most, the price is $500 or $1,000 instead of $5,000 or $6,000 per month. However, because the client is implementing most tasks, much of the success depends upon their actions. If they aren\’t able to contribute one blog a week (or the equivalent), this approach is not for them. For example, Recover Reputation would research and create a strategy; make important SEO-related tweaks to existing sites and platforms; provide ongoing weekly support and updates; and create a clear task list for the client to do. The client would write weekly blogs and presentations; engage and discover key followers; and share the right content on the right platform daily based on our direction. Who Is Reputation Consulting For? Reputation consulting is perfect for someone who can’t afford the standard reputation repair process but has some spare time and a strong desire to resolve their issue. Ideally, they have some experience writing blogs or with social media, but it’s not necessary. The main requirement is the ambition to solve their reputation problem. What Works This approach works best for simple negative reputation problems. These could be ones that appear at the bottom of Google search results or are from less powerful sites. For example, a personal blog post where someone has written a negative comment is much easier to suppress than an article from the New York Times, Huffington Post or AboveTheLaw. What probably won’t work is when the first page of search results has multiple damaging links, especially from high-ranking publications. What We Do Basically, we conduct research, create a strategy, and implement some key reputation repair tasks: What You Do Generally, the client writes blogs, creates content, and implements many tasks based on our direction: Reputation Consulting Pricing Most reputation consulting prices are about 10% of regular fees. They usually range from about $500 a month for a minor issue to $1,000 monthly for a more involved solution. So far, it\’s been very effective with several of our clients. Duration As with most online repair cases, reputation consulting takes about six months or longer. Because success is directly dependent on the client\’s engagement and since Google may update their search algorithms, this process may vary and could take longer. Typical Milestones Month 1: Analysis, research, strategy creation; update and optimize websites; create some new platforms. Month 2: Add new platforms; publish content. Month 3: Post very frequently; use social media actively; gain visibility. Month 4-6: Continue content creation; expect more suppression. Approach The approach is completely customized. Given that Google stresses quality content, the focus is on excellent, hand-crafted solutions. And since Google is always changing their algorithm, and it is crucial to be flexible, pivoting to find the best solution and constantly review, adjust and tweak the strategy.

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