In the corner of the internet, a fast-brewing scandal you might not have heard of is unfolding. It’s an example of self-inflicted online reputation management damage involving $600,000, games, and a charity for dementia.

The Completionist’s Controversy

More specifically, it’s about a YouTube star with a previously stellar reputation, “The Completionist,” aka Jirard Khalil. He occupies a narrow but extremely popular niche of online gaming. With over a million subscribers, thousands watch him literally complete every game he plays—sometimes taking many, many hours. Recently, Jirard found himself facing a real-life battle—a controversy surrounding his charity, Open Hands Foundation, and its alleged handling of funds.

Why This Matters

So, why should you care? Because this story isn’t just about one gamer. The controversy surrounding “The Completionist” provides a critical lesson in online reputation management, representing a cautionary tale for anyone with an online presence. Public figures, brands, content creators, and creative businesses should see this as a harsh reminder that trust is earned, transparency is key, and even those with an excellent online reputation can face an unexpected “game over”.

Background of the Controversy

Jirard Khalil, known as “The Completionist” on YouTube, faced allegations concerning funds in his charity, Open Hands Foundation. Allegations arose that significant sums had been raised but remained unused for a prolonged period of almost ten years. Jirard himself claimed he was unaware of the foundation’s lack of fund distribution until 2021 or 2022 (he gave conflicting answers) and had intentions to donate the money. This was discovered by well-known YouTubers, SomeOrginaryGamers, aka Mutahar “Muta” Anas, and Karl Jobst, who raised serious questions and allegations after reviewing Open Hands’ public tax filings.Seemingly in a response, soon after funds were disbursed. However, the lack of concrete proof of such donations or clear transparency in the charity’s operations led to public skepticism. The fund’s website also removed information regarding the funding.

Public Reaction and Impact on Online Reputation

The gaming/YouTube community’s reaction was harsh. Some found humor in the juxtaposition between Jirard’s gaming persona and the allegations, while others expressed extreme disappointment or worse. This highlights the fragile nature of online reputation, especially for public figures whose actions are scrutinized by a niche but extremely reactive and vocal audience.

8 Lessons in Online Reputation Management

1. Transparency Is Key

Transparency and communication are non-negotiable in these situations. Whether running a charity or a business, clear and open communication about operations and finances is crucial. While Jirard did post an apology response, it seemed insincere and threatened legal action against those that uncovered the discrepancy. Ultimately, this led to further distrust and reputational damage.

2. Prompt and Clear Response to Allegations

When issues come up, be prompt and clear when crafting a response. Naturally, it’s important to discuss any legal implications, but get in front of the issue swiftly. Addressing concerns directly and openly can mitigate potential harm to your reputation. Delayed or vague responses exacerbate the situation.

3. Maintaining Consistency Between Persona and Actions

For public figures, creatives, and brands, maintaining a consistent online persona and real-world actions is crucial. Discrepancies lead to a loss of trust among followers.

4. Regular Auditing and Reporting

Regular auditing and transparent reporting, especially in matters involving public funds or donations, are essential. This ensures accountability and maintains public trust.

5. Being Prepared for Crisis Management

Having a crisis management plan is crucial. Being unprepared can lead to mishandling of the situation, further damaging your reputation.

6. Use Online Reputation Management

Part of the long-term strategy is to effectively build and maintain a positive online reputation. This can act as a defensive wall or at least mitigate problems if they appear. DON’T delete comments on posts. DON’T remove information from websites or platforms.

7. Engage with Audience Concerns

Engage with audience concerns sincerely and respectfully to help maintain a positive relationship with the audience. Ignoring or trivializing such concerns can lead to a negative backlash. In Jirard’s case, it could be impossible to return.

8. Learning from Mistakes

When mistakes are made, acknowledging them quickly and learning from them can sometimes salvage and even enhance a reputation. People often value growth and accountability.

Bottom Line

The situation faced by “The Completionist” serves as a reminder of the importance of ethical practices and transparency in maintaining a positive online reputation. It underscores the need for individuals and organizations to be mindful of their actions and communications—not doing so can leave a severely damaged reputation.