Lower Priced Reputation Option

Some may find a complete online reputation management repair solution out of reach. Either the price is too high, or for those already devastated by the effects of a damaged web presence, it now is unaffordable.

 (I know an insurance broker whose income dropped to $70,000 from $500,000; a CEO executive lost his mid-six-figure salary just after signing a contract; a law firm saw their practice income drop 70%–all due to negative reputation issues.)

But for those who have the time and need a solution, online reputation consulting might be an attractive alternative.

What is Reputation Consulting?

Basically, we provide step-by-step solutions; the client implements much of the work.

As a result, this approach is much more cost effective.

A typical fee is only 10% or 20% of the full reputation repair solution. For most, the price is $500 or $1,000 instead of $5,000 or $6,000 per month.

However, because the client is implementing most tasks, much of the success depends upon their actions. If they aren’t able to contribute one blog a week (or the equivalent), this approach is not for them.

For example, Recover Reputation would research and create a strategy; make important SEO-related tweaks to existing sites and platforms; provide ongoing weekly support and updates; and create a clear task list for the client to do. 

The client would write weekly blogs and presentations; engage and discover key followers; and share the right content on the right platform daily based on our direction.

Who Is Reputation Consulting For?

Reputation consulting is perfect for someone who can’t afford the standard reputation repair process but has some spare time and a strong desire to resolve their issue. Ideally, they have some experience writing blogs or with social media, but it’s not necessary. The main requirement is the ambition to solve their reputation problem. 

What Works

This approach works best for simple negative reputation problems. These could be ones that appear at the bottom of Google search results or are from less powerful sites. 

For example, a personal blog post where someone has written a negative comment is much easier to suppress than an article from the New York Times, Huffington Post or AboveTheLaw.

What probably won’t work is when the first page of search results has multiple damaging links, especially from high-ranking publications.

What We Do

Basically, we conduct research, create a strategy, and implement some key reputation repair tasks:

• Analyze you or your business to understand your background and goals generally.
• Craft a customized strategy or blueprint for success.
• Optimize a few existing websites and other platforms to help make them appear better in Google searches.
• Research and suggest new platforms focused on industry-specific ones and general business sites.
• Work weekly for about an hour with the client via email or phone to make suggestions and recommendation.
• Recommend how existing content should be added to blog posts, personal sites, elsewhere. 
• Formulate topics and a range of content the client should create.
• Suggest ways to use social media where key content is posted to drive up search rankings.
• Keys are constant review, tweaking, continued excellent content on the right platforms.

What You Do

Generally, the client writes blogs, creates content, and implements many tasks based on our direction:

• Write targeted industry-specific blog posts weekly.  
• Share related content on key platforms, such as Facebook, LinkedIn, Twitter, Pinterest, etc. several times a day.
• Identify and create videos, photos, audio files, other images, and post.  
• Find and connect with key Twitter, Facebook, Pinterest Followers.  
• Continue to find and share key content on other platforms constantly. 
• Work at least two hours weekly.

Reputation Consulting Pricing

Most reputation consulting prices are about 10% of regular fees. They usually range from about $500 a month for a minor issue to $1,000 monthly for a more involved solution.

So far, it’s been very effective with several of our clients.

Duration

As with most online repair cases, reputation consulting takes about six months or longer. 

Because success is directly dependent on the client’s engagement and since Google may update their search algorithms, this process may vary and could take longer.  

Typical Milestones

Month 1: Analysis, research, strategy creation; update and optimize websites; create some new platforms.

Month 2: Add new platforms; publish content.

Month 3: Post very frequently; use social media actively; gain visibility.

Month 4-6: Continue content creation; expect more suppression.

Approach

The approach is completely customized. Given that Google stresses quality content, the focus is on excellent, hand-crafted solutions. And since Google is always changing their algorithm, and it is crucial to be flexible, pivoting to find the best solution and constantly review, adjust and tweak the strategy.