Online brand building draws clients in–show you are an expert in your industry

Yup, the Internet is the new first impression. People don’t ask for references anymore, they just go to Google. And also true, negative search results damage your life and business in a quick single click.

But you know, you can actually change how you appear in search results. Basically, this is the realm of online reputation management (and repair).

Online reputation management and repair control everything about you or your business online, including websites, blog posts, social media, videos, and images. A good reputation shows that you are an expert in your field, and this means business–resulting in more site traffic and more sales.

Why Online Reputation Management Matters

• 84% say online reviews influence purchasing. (Opinion Research Corporation)
• 77% of executive recruiters use search engines to research applicants.
• 35% have eliminated candidates based on the information they found. (ExecuNet)
• 83% of companies will face a crisis that negatively impacts their share price between 20 and 30%, during the next five years. (Oxford-Metrica).

Online Reputation Management and Repair

The focus is on these four areas:

• Thorough business analysis research of you and your business.
• Identify and create excellent content.
• Share on targeted and industry-appropriate platforms.
• Constantly monitor and update daily.

If damaging content appears, the best approach is to suppress negative links by inundating the web with targeted and effective content, which is then shared through social media platforms. While it might be possible to remove negative links, images, and content on occasion, usually the best approach is to flood the internet with targeted, effective, and well-formulated content, which includes blog posts, images, presentations, whitepapers, and video.
The key is developing a customized, hands-on approach, which includes researching and creating the best content, and most importantly, knowing where to share it. The benefits include protecting your name and brand, controlling your business identity, and providing the best image of your company. 

There are no shortcuts–just hard work, and well-crafted content. Repair processes include:

• Remove negative, misleading, inaccurate, and damaging content.
• Suppress damaging content such as lies, rumors, or other harmful material from showing up in search results.
• Push down anonymous posts from troublesome sites such as RipoffReport.com
• Neutralize bad press reports, news, or articles.

Online Brand Building and Boosting

Online reputation management brand building is social media–and more. It drives traffic to your site, moves you to the top of Google search results above your competitors, and prevents your reputation from being ruined.

Most importantly, brand building gets you visible, getting you clients. While it starts with social media, Recover Reputation also uses image/text content creation and search engine optimization to build your online presence and develop your brand. I focus on ways to engage with your target audience to show you as the expert in your field.

• Generate positive online news.
• Create information that reflects the client’s true good reputation.
• Monitor and maintain the results.
• Proactively prevent negative online reputation issues from arising.