Last Updated on January 23, 2025 by Steven W. Giovinco
ORM and GenAI Misinformation
The rise of Generative AI tools like ChatGPT and Gemini has brought new opportunities—and challenges.
AI misinformation created by AI is spreading faster than ever, causing reputational and financial harm to businesses, individuals, and communities.
But a crucial aspect that many don’t realize is the interrelated, symbiotic relation between generative AI (GenAI) and online reputation management (ORM).
This presentation covers both, in detail.
- Why It Matters:
- AI misinformation damages trust, reinforces biases, and affects decision-making.
- Vulnerable groups and public figures face amplified harm.
- Our Approach:
- Proactive online reputation management combined with iterative human feedback to refine AI systems.
- Strategies to suppress harmful narratives in search engines and AI outputs.
- Key Insights:
- 5 Steps to Build a Positive ORM Framework:
- Develop a strategy tailored to misinformation challenges.
- Build a robust online presence.
- Publish high-quality content (blogs, videos, case studies).
- Engage with audiences authentically.
- Continuously monitor and evolve your strategy.
- Case studies show how businesses and individuals restored trust in as little as 4–6 months.
- 5 Steps to Build a Positive ORM Framework:
Contact Recover Reputation:
See Recover Reputation’s presentation directly on SlideShare or for a deeper dive into combating AI misinformation and building trust through online reputation management, see a related post.
